Branding your business can be a daunting task. Whether you’re starting a completely new preschool or co-branding your existing kindergarten, we’re here to guide you through your FinlandWay® branding journey.
Branding is one of the most important things to get right from the get-go when it comes to launching any new business venture. The brand’s look and feel is the very first thing your customer experiences when they interact with your business, and forms the first impression of you. It’s up to you to ensure it’s a good one!
Branding includes a whole plethora of visual elements, such as logo, colour palette, typeface and graphic elements, but it also includes non-visual elements, values, messages and the overall customer experience.
Is our branding appealing to our target audience? How do we want to be perceived? What’s important to us and how do we show it? There’s a lot to think about when you’re creating an identity for your business, and it’s no small investment either.
Benefits of franchise branding
As a franchisee, the franchisor has the overall branding figured out for you. Not all franchise options out there will be a good match for you however, so it’s important to take the time to get to know your franchisor and make sure your interests and values align – and when they do, you can proudly carry the brand and go into your new business launch feeling secured.
One of the most important benefits of franchising is the pre-built credibility that comes with the brand. Customers can quickly be assured that your preschool model has been tried, tested and loved in other parts of the world and feel more confident to approach you after Googling you or visiting your website.
Your marketing becomes more efficient when you have access to ready-made materials, like the network of other FinlandWay® schools does. Shared experiences are great opportunities to learn from other’s successes and missteps.
And if you already have a pretty solid brand going locally, but wish to stand out from the competition or up your game, co-branding offers a chance to multiply your odds of success – your local connections combined with a global brand can be a match made in heaven!
Importance of brand consistency in franchising
With so many different people and businesses sharing one brand, consistency becomes really important. Communicating in the same tone of voice and with the same key messages increases everyone’s trustworthiness and credibility in the customer’s eyes. You belong to one brand family and strengthen one another, your success becomes your colleagues’ success and vice versa.
Consistency across multiple different continents, countries and languages is achieved through comprehensive training by the franchisor. In FinlandWay®, this is done via a dedicated branding onboarding session, where our team of experts connects with yours to discuss your current situation and goals, the different elements of the FinlandWay® brand and best practises going forward. Mutual objectives are agreed to and a school-specific plan is put together for each new franchisee.
If the more obvious and visible branding elements such as marketing messages are the reasons people approach you, the overall experience is what determines customer loyalty. The majority of new preschool and kindergarten enrolments still come via word of mouth – therefore what happens after your first enrolment, is your key to success.
In FinlandWay® Schools, parents can trust that their children are always put in the centre of everything, their learning and wellbeing is looked after in a holistic way, teachers are trained by leading education experts from the University of HeLsinki and the world-leading early childhood education practises from Finland are implemented throughout the days. This is what a FinlandWay® brand experience should be to a parent, no matter where in the world their school is located.
Access to extensive marketing resources
After FinlandWay® branding onboarding, each school’s marketing teams gain access to a marketing pack designed to be adaptable to different locations. This is especially helpful for new schools who have not yet gathered the required marketing intelligence themselves or might not have a lot of resources. It’s always easier to build up from a solid base!
All FinlandWay® schools also receive ongoing branding & marketing support from our team of experts so no one is ever left navigating through these things on their own after the initial training.
Monitoring your efforts
After all the effort you’ve put in branding and marketing your preschool, it’s important to identify, what has worked and what hasn’t – so you can be even more efficient with your time and resources in the future.
This is achieved by setting up clear goals and KPIs (key performance indicators) from the beginning. Those KPIs are then monitored internally on an ongoing basis and actions can be steered accordingly. As a franchisee, you learn a lot from your peers in other parts of the world, a benefit more valuable than many might think! Even though customs vary by location, information sharing always triggers new ideas and you might discover something new.
Monitoring your branding efforts allows you to visualise your return on investment and make comparisons, as well as transition you from emotional thinking to objective thinking for your next big decisions.
To sum it all up, whether you’re a stand-alone business or a part of a franchise, your brand is one of your most important assets. A good brand identity will form a great first impression and a good brand experience will build loyal customer relationships. Make sure to set time aside to nourish and grow it and the work will be paid back in double!
To learn more about the process of becoming a FinlandWay® School and what it means to be a part of the FinlandWay® franchise, send us a message and we’ll get back to you soon!
Interested in opening a FinlandWay® School?
Are you planning to open a preschool in your location or have an exsisting unit already and looking to stand out from the competition? Get in touch with our experts today and start planning your future!